PR Work
PR SAMPLES
EARNED MEDIA HIGHLIGHTS
Cut Your Grocery Bill and Reduce Food Waste Using These Apps
Apps like Too Good to Go and Flashfood help shoppers save money on groceries while reducing food waste.
Exclusive: Whole Foods Expands Too Good To Go "Surprise Bags"
Too Good To Go is expanding its partnership with Whole Foods Market to keep more food out of landfills.
How to Save Money on Grocery Staples, Meals
As the government shutdown drags on, SNAP benefits could lapse for 42 million Americans who rely on the federally funded food assistance program, sending people searching for ways to save on groceries.
Growing research points to soil health as a fundamental building block of our well-being. Find out how this overlooked ecosystem influences our health and environment.
The benefits of shopping at farmers markets don't stop at fresh, healthy foods. Learn how they foster connections, plus how to get the most out of your visit.
Cannabis Goes Mainstream: Big Brands and Bold Moves to Break Stigmas
The kids of 1993 have grown up, discarding the thinking of generations past and accepting cannabis as a part of everyday society.
CAMPAIGNS + COLLABORATIONS
Too Good To Go
“Whatever New York Has” | June 2026
A hyperlocal campaign celebrating New York City's independent food businesses while encouraging residents to discover new neighborhoods and rescue surplus food. This kicked off with a week-long activation that combined community engagement, original research, experiential marketing, social content, and earned media. As PR Manager, I led the communications strategy and media outreach supporting the campaign.
Boulder County Farmers Markets
“A Fresh Start” Case Study | May 2025
A strategic communications campaign designed to reframe the public conversation around local farmers markets. Combining research, messaging, writing, and visual storytelling, this piece positioned farmers markets as essential infrastructure for public health, local economies, and food access—not simply places to shop.
Strategic communications piece combining research, messaging, and visual storytelling
to communicate the broader economic, environmental, and public health value of local farmers markets.
Topo Designs x Boulder County Farmers Markets
Local Art Tote Bag Collaboration | March 2024
Coordinated a brand collaboration between Topo Designs and Boulder County Farmers Markets while developing launch messaging and promotional copy for the campaign. The partnership introduced a limited-edition utility tote celebrating Colorado agriculture, local artists, and a shared commitment to sustainability.